ONLINE HEALTH IS WEALTH: STRENGTHEN THE WEBSITE HEALTH OF YOUR BUSINESS & AVOID COSTLY GOOGLE PENALTY RECOVERY EXPENSES
Like your human workforce, the health status of your business website is also crucial in helping to break into your target market online. The benefits of a stable, strong website health cannot be stressed enough in the increasingly competitive world of internet marketing where more websites have appeared in the same industry as yours.
This surge in the number of business websites has also led search engines (SEs), such as the king of SEs, Google, to constantly update their algorithm in an effort to “level the playing field” and present more “systematic” results. Google boosts the ranking on their search results for websites that follow their rules and gives penalties to those who don’t. The cost of a Google penalty recovery can require minimum work and expenses for minor damage, but can also demand a more extensive repair lasting up to months or even years to fully achieve!
Why Maximum Health for Your Business Website Is More Important
If you think the Google penalty recovery route is inevitable, then think again. A better alternative to preparing for a Google penalty is to make sure that your business has a strong website health all the time. This allows you to deflect current and future Google algorithm changes, which is unpredictable, at a lot less expense in both time and money.
How Google specifically chooses which websites to present during a search input is entirely unknown. However, SEO experts have noticed some important elements that are now key factors in gauging whether your website is healthy to Search Engines or not.
Important Elements of a Healthy Website
Here are some factors to consider when evaluating your company’s website health for search engines.
Start with an important element that weighs heavily on classifying your website as an authority in your industry, and that is your website’s homepage. It does not matter if your homepage is http://www.yourwebsite or http://yourwebsite, but it should never be both. If it is then you are presenting two homepages of the same website to Google, which essentially is a case of duplicate content that can lead to the dilution of your ranking on Google and will hurt your website health.
Your website’s sitemap is a file listing of all the web pages within your websites and it tells both search engines and website users all the contents of your website. Keep your sitemap updated. Fix broken links and other errors so that Google can easily crawl and index new web pages. To achieve a good website health, know the importance of XML and HTML sitemaps and apply their purposes. The former is targeted for SE crawlers, while the latter allows your potential customers to navigate around your website with ease.
Your On-Site Content
Keep a regular check on what you put into your website. Updated fresh content can help you rank high on Google and can also promote re-visits from potential customers. So that Google can easily recognise newly added content on your website, use keywords related to your industry and spread them evenly throughout your web pages. This is a bit tricky and must be used wisely because over-stuffing keywords can also mean a Google penalty.
Google algorithm is now wittier and knows that not all backlinks are of equal in value. For your business to attain a good website health, you must keep only quality websites that link to your own. Link Detox Service has been introduced to help with this dilemma. Link Detox Service is a tool that searches through your backlinks and classifies them into three categories: toxic, suspicious, and healthy. It then enables you to purge backlinks that are damaging to your website, which ultimately speeds up your Google penalty recovery.
Check the Popularity of Your Website on Social Media
You also need to be popular and be talked about on social media in order to increase your ranking on Google and boost your website health. Aim to dominate your market in major social networking sites, like Facebook, Twitter, Instagram, and YouTube.
Maintain Your Business Website’s Health at Optimum Best
Those are only a few of the many factors needed to improve the health of your business website. Invest in a team of online marketing experts so you can start taking your business website to its full potential. This way you can also continue to maintain the optimum website health of your business, which is important because everything will be worthless if discontinued.
Enrich yourself too with regular updates, including new tools that will prove time and money savers, such as the Link Detox Service. While no tool has been proven perfect, a new marketing tool deserves to be studied and tested for efficiency. They might prove useful in helping you earn millions for a few dollars spent.